1. Sales skills
In Module 1, the candidates will
learn about the difference between sales and negotiations, they will master all
the phases of the sales process, and they will learn to handle the processes in
sales management with a view to increasing turnover and profitability.
Topics:
·
Personality
types in sales
·
7
steps of the sales process
·
NLP
in sales
·
Sales
funnel: Analysing the customers’ needs
·
How
to increase sales: Cross-selling and up-selling
·
Processes
in sales management
2. Strong sales pitch skills
In Module 2, the candidates will
acquire the skills of connecting to the audience quickly, structuring a strong
sales pitch, and using a powerful language pattern to transmit the key
messages.
Topics:
·
Elevator
pitch: the technique of a rapid and strong presentation
·
Sales
pitch structure (the 4-MAT system)
·
Nonverbal
communication in sales pitch
·
Defining
and transmitting the key message
• Enquiries and complaints management
3. Negotiation skills
In Module 3, the candidates will participate in the authentic business cases, improve their negotiation skills, and learn to achieve better outcomes using advanced negotiation principles.
Topics:
• The 5P Negotiation Model
• The most commonly used negotiation strategies and techniques
• 4 types of personality in negotiations
• Concession/compromise management
• The Harvard Negotiation Model
• Conscious and unconscious processes in negotiations
4. Integration and certification
In Module 4, the candidates will participate in business case studies and practise in order to perfect and integrate the knowledge acquired in the previous modules, and by solving the final personalised task they will fulfil the conditions for the LQ Sales and Negotiation Certificate.
Topics:
• A case study of negotiations
• Role play Sales pitch and Negotiations
• Individual feedback for each participant
• Personal development plan